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A Quote Worth Reading from the Atlantic... Re: The BIG Problem With Online Avertising
THE ATLANTIC: “Journalism’s Problem Isn’t Gawker. It’s Advertising.”
August 3, 2009
BYLINE: MARC AMBINDER
“Bill Grueskin, the dean of academic affairs at the Columbia Journalism School and the former managing editor of WSJ.com, writes in Paid Content that the death of journalism is really a masquerade for the death of advertising, or at least the way we know it. Grueskin writes:
‘This is a huge problem facing journalism (and more generally, media), and it's easy to get caught up in debates over linking and copyright while missing the bigger issue. It's troubling that, even as traffic to news sites is growing, their once-lucrative home pages and article pages are displaying house ads or remnant ads with CPMs of no more than $1. At that rate, even a link from Drudge, which could refer 500,000 page views, generates only $500. That sum covers the server costs and not a great deal more. It certainly doesn't pay for the salary and benefits of the reporter and editors who worked on the story. And it's not just a function of this bad economic cycle.’”
Read the full article here.
August 3, 2009
BYLINE: MARC AMBINDER
“Bill Grueskin, the dean of academic affairs at the Columbia Journalism School and the former managing editor of WSJ.com, writes in Paid Content that the death of journalism is really a masquerade for the death of advertising, or at least the way we know it. Grueskin writes:
‘This is a huge problem facing journalism (and more generally, media), and it's easy to get caught up in debates over linking and copyright while missing the bigger issue. It's troubling that, even as traffic to news sites is growing, their once-lucrative home pages and article pages are displaying house ads or remnant ads with CPMs of no more than $1. At that rate, even a link from Drudge, which could refer 500,000 page views, generates only $500. That sum covers the server costs and not a great deal more. It certainly doesn't pay for the salary and benefits of the reporter and editors who worked on the story. And it's not just a function of this bad economic cycle.’”
Read the full article here.
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